3 reasons why corporate giving is good for your business and how to do it right

Corporate giving is on the rise again as more businesses realise the benefits of sending something special to clients.  A thoughtful gift sent on a special anniversary or at Christmas effectively demonstrates how much you value the business relationship, especially if you have sought out your client’s preferences to create a personalised gift.

There are other benefits too:

  • Strengthen your brand
    Show those who chose to do business with you that your brand stands for relationships, thoughtfulness, and going the extra mile. 
  • Staying in touch
    When your gift arrives, it opens up the lines of contact. The client will most likely reply, providing you the opportunity to discuss ongoing business needs and solutions. Perhaps you sent your client a gift hamper on her birthday. That hamper will likely sit on her desk for days, keeping you and your business in the front of her mind. 
  • Standing out from the crowd
    Chances are you aren’t the only business your client works with, but gifting may help you be their favourite. People do business with those they know and like. Sending a thoughtful gift is the perfect way to distinguish your business as a preferred partner.


Choose the Right Corporate Gift

Whatever you choose as a corporate gift says a lot about you as a professional. Subscriptions boxes, food gift hampers and flowers are all great choices. Just make sure you add the personal touch.

If you wish to send a gift hamper for example,

  • do a twist on a classic. For example, instead of the traditional favourites, choose a selection of food and drink from award-winning modern artisan producers. 
  • Dietary requirements are important too. Hampers that a low sugar or gluten free are particularly popular these days.
  • And of course, find out whether alcohol would be appreciated as a gift.


Our corporate hamper service makes creating meaningful hampers simple.

Share your vision: let us know what you want the hamper to say, the tone you wish to set and any specific food and drink, you’d like to include. Budget and quantity usually helps here too.

Then we’ll get to work. From sourcing special products to putting a fun spin on a classic, our team will create a personalised gift for you.

We’ll send you a comprehensive proposal to review and share with your team. More details about a corporate hamper service are available here.


Photo by Ben White on Unsplash